ELSA

ELSA is an AI-powered English communication platform with 90M+ users and a growing enterprise client base across aviation, manufacturing, financial services, and education.

Problem

ELSA had strong product credentials and real enterprise traction, but the brand wasn't built for B2B. The consumer identity lacked a defined visual hierarchy, making materials difficult to read and hard to navigate. Cluttered design elements and inconsistent styling across touchpoints undermined the credibility the sales team was trying to build in high-stakes procurement conversations.

Strategy & Solution

•Built a distinct B2B expression on top of the ELSA masterbrand, maintaining continuity without carrying over the consumer aesthetic
•Defined a brand architecture under ELSA for Enterprise, with dedicated product logos and accent colours for ELSA Business and ELSA Schools
•Stripped back visual clutter, established a clear typographic hierarchy, and created a system where every element has a defined role across every touchpoint

Outcome

A consistent, enterprise-ready identity that works across sales materials, presentations, and print
A scalable brand architecture that can extend to new product lines without rebuilding from scratch
A brand presence that earns credibility before the first conversation